PERSUASION STRATEGIES (Milton)

MILTON'S PARADISE LOST

The passage which will be presented by the group of Literature students will show the strategies Satan uses to persuade Eve to do what she should not do.
You should consider the passages from Shakespeare's Julius Caesar that we read and analysed, so that you will be aware that some similar means are used in many modern advertisements and/or political speeches.
The illustration is by William Blake.

This is the passage from Book IX of Paradise Lost.

So spake the Enemy of Mankind, enclosed
In serpent, inmate bad, and toward Eve	495
Addressed his way—not with indented wave,
Prone on the ground, as since, but on his rear,
Circular base of rising folds, that towered
Fold above fold, a surging maze; his head
Crested aloft, and carbuncle his eyes;	500
With burnished neck of verdant gold, erect
Amidst his circling spires, that on the grass
Floated redundant. Pleasing was his shape
And lovely; never since the serpent kind
Lovelier—not those that in Illyria changed	505
Hermione and Cadmus, or the God
In Epidaurus; nor to which transformed
Ammonian Jove, or Capitoline, was seen,
He with Olympias, this with her who bore
Scipio, the highth of Rome. With tract oblique	510
At first, as one who sought access but feared
To interrupt, sidelong he works his way.
As when a ship, by skilful steersman wrought
Nigh river’s mouth or foreland, where the wind
Veers oft, as oft so steers, and shifts her sail,	515
So varied he, and of his tortuous train
Curled many a wanton wreath in sight of Eve,
To lure her eye. She, busied, heard the sound
Of rustling leaves, but minded not, as used
To such disport before her through the field	520
From every beast, more duteous at her call
Than at Circean call the herd disguised.
He, bolder now, uncalled before her stood,
But as in gaze admiring. Oft he bowed
His turret crest and sleek enamelled neck,	525
Fawning, and licked the ground whereon she trod.
His gentle dumb expression turned at length
The eye of Eve to mark his play; he, glad
Of her attention gained, with serpent-tongue
Organic, or impulse of vocal air,	530
His fraudulent temptation thus began:—
“Wonder not, sovran mistress (if perhaps
Thou canst who art sole wonder), much less arm
Thy looks, the heaven of mildness, with disdain,
Displeased that I approach thee thus, and gaze	535
Insatiate, I thus single, nor have feared
Thy awful brow, more awful thus retired.
Fairest resemblance of thy Maker fair,
Thee all things living gaze on, all things thine
By gift, and thy celestial beauty adore,	540
With ravishment beheld—there best beheld
Where universally admired. But here,
In this enclosure wild, these beasts among,
Beholders rude, and shallow to discern
Half what in thee is fair, one man except,	545
Who sees thee (and what is one?) who shouldst be seen
A Goddess among Gods, adored and served
By Angels numberless, thy daily train?”
So glozed the Tempter, and his proem tuned.
Into the heart of Eve his words made way,	550
Though at the voice much marvelling; at length,
Not unamazed, she thus in answer spake:—
“What may this mean? Language of Man pronounced
By tongue of brute, and human sense expressed!
The first at least of these I thought denied	555
To beasts, whom God on their creation-day
Created mute to all articulate sound;
The latter I demur, for in their looks
Much reason, and in their actions, oft appears.
Thee, Serpent, subtlest beast of all the field	560
I knew, but not with human voice endued;
Redouble, then, this miracle, and say,
How cam’st thou speakable of mute, and how
To me so friendly grown above the rest
Of brutal kind that daily are in sight:	565
Say, for such wonder claims attention due.”
To whom the guileful Tempter thus replied:—
“Empress of this fair World, resplendent Eve!
Easy to me it is to tell thee all
What thou command’st, and right thou shouldst be obeyed.	570
I was at first as other beasts that graze
The trodden herb, of abject thoughts and low,
As was my food, nor aught but food discerned
Or sex, and apprehended nothing high:
Till on a day, roving the field, I chanced	575
A goodly tree far distant to behold,
Loaden with fruit of fairest colours mixed,
Ruddy and gold. In nearer drew to gaze;
When from the boughs a savoury odour blown,
Grateful to appetite, more pleased my sense	580
Than smell of sweetest fennel, or the teats
Of ewe or goat dropping with milk at even,
Unsucked of lamb or kid, that tend their play.
To satisfy the sharp desire I had
Of tasting those fair Apples, I resolved	585
Not to defer; hunger and thirst at once,
Powerful persuaders, quickened at the scent
Of that alluring fruit, urged me so keen.
About the mossy trunk I wound me soon;
For, high from ground, the branches would require	590
Thy utmost reach, or Adam’s; round the Tree
All other beasts that saw, with like desire
Longing and envying stood, but could not reach.
Amid the tree now got, where plenty hung
Tempting so nigh, to pluck and eat my fill	595
I spared not; for such pleasure till that hour
At feed or fountain never had I found.
Sated at length, ere long I might perceive
Strange alteration in me, to degree
Of Reason in my inward powers, and Speech	600
Wanted not long, though to this shape retained.
Thenceforth to speculations high or deep
I turned my thoughts, and with capacious mind
Considered all things visible in Heaven,
Or Earth, or Middle, all things fair and good.	605
But all that fair and good in thy Divine
Semblance, and in thy beauty’s heavenly ray,
United I beheld—no fair to thine
Equivalent or second; which compelled
Me thus, though importune perhaps, to come	610
And gaze, and worship thee of right declared
Sovran of creatures, universal Dame!”
So talked the spirited sly Snake; and Eve,
Yet more amazed, unwary thus replied:—
“Serpent, thy overpraising leaves in doubt	615
The virtue of that Fruit, in thee first proved.
But say, where grows the Tree? from hence how far?
For many are the trees of God that grow
In Paradise, and various, yet unknown
To us; in such abundance lies our choice	620
As leaves a greater store of fruit untouched,
Still hanging incorruptible, till men
Grow up to their provision, and more hands
Help to disburden Nature of her bearth.”
To whom the wily Adder, blithe and glad;—	625
“Empress, the way is ready, and not long—
Beyond a row of myrtles, on a flat,
Fast by a fountain, one small thicket past
Of blowing myrrh and balm. If thou accept
My conduct, I can bring thee thither soon.”	630
“Lead, then,” said Eve. He, leading, swiftly rowled
In tangles, and made intricate seem straight,
To mischief swift. Hope elevates, and joy
Brightens his crest. As when a wandering fire,
Compact of unctuous vapour, which the night	635
Condenses, and the cold invirons round,
Kindled through agitation to a flame
(Which oft, they say, some evil Spirit attends),
Hovering and blazing with delusive light,
Misleads the amazed night-wanderer from his way	640
To bogs and mires, and oft through pond or pool,
There swallowed up and lost, from succour far:
So glistered the dire Snake, and into fraud
Led Eve, our credulous mother, to the Tree
Of Prohibition, root of all our woe;	645
Which when she saw, thus to her guide she spake:—
“Serpent, we might have spared our coming hither,
Fruitless to me, though fruit be here to excess,
The credit of whose virtue rest with thee—
Wondrous, indeed, if cause of such effects!	650
But of this tree we may not taste nor touch;
God so commanded, and left that command
Sole daughter of his voice: the rest, we live
Law to ourselves; our Reason is our Law.”
To whom the Tempter guilefully replied:—	655
“Indeed! Hath God then said that of the fruit
Of all these garden-trees ye shall not eat,
Yet lords declared of all in Earth or Air?”
To whom thus Eve, yet sinless:—“Of the fruit
Of each tree in the garden we may eat;	660
But of the fruit of this fair Tree, amidst
The Garden, God hath said, ‘Ye shall not eat
Thereof, nor shall ye touch it, lest ye die.’“
She scarce had said, though brief, when now more bold
The Tempter, but, with shew of zeal and love	665
To Man, and indignation at his wrong,
New part puts on, and, as to passion moved,
Fluctuates disturbed, yet comely, and in act
Raised, as of some great matter to begin.
As when of old some orator renowned	670
In Athens or free Rome, where eloquence
Flourished, since mute, to some great cause addressed,
Stood in himself collected, while each part,
Motion, each act, won audience ere the tongue
Sometimes in highth began, as no delay	675
Of preface brooking through his zeal of right:
So standing, moving, or to highth upgrown,
The Tempter, all impassioned, thus began:—
“O sacred, wise, and wisdom-giving Plant,
Mother of science! now I feel thy power	680
Within me clear, not only to discern
Things in their causes, but to trace the ways
Of highest agents, deemed however wise.
Queen of this Universe! do not believe
Those rigid threats of death. Ye shall not die.	685
How should ye? By the Fruit? it gives you life
To knowledge. By the Threatener? look on me,
Me who have touched and tasted, yet both live,
And life more perfect have attained than Fate
Meant me, by venturing higher than my lot.	690
Shall that be shut to Man which to the Beast
Is open? or will God incense his ire
For such a petty trespass, and not praise
Rather your dauntless virtue, whom the pain
Of death denounced, whatever thing Death be,	695
Deterred not from achieving what might lead
To happier life, knowledge of Good and Evil?
Of good, how just! of evil—if what is evil
Be real, why not known, since easier shunned?
God, therefore, cannot hurt ye and be just;	700
Not just, not God; not feared then, nor obeyed:
Your fear itself of death removes the fear.
Why, then, was this forbid? Why but to awe,
Why but to keep ye low and ignorant,
His worshipers? He knows that in the day	705
Ye eat thereof your eyes, that seem so clear,
Yet are but dim, shall perfectly be then
Opened and cleared, and ye shall be as Gods,
Knowing both good and evil, as they know.
That ye should be as Gods, since I as Man,	710
Internal Man, is but proportion meet—
I, of brute, human; ye, of human, Gods.
So ye shall die perhaps, by putting off
Human, to put on Gods—death to be wished,
Though threatened, which no worse than this can bring!	715
And what are Gods, that Man may not become
As they, participating godlike food?
The Gods are first, and that advantage use
On our belief, that all from them proceeds.
I question it; for this fair Earth I see,	720
Warmed by the Sun, producing every kind;
Them nothing. If they all things, who enclosed
Knowledge of Good and Evil in this Tree,
That whoso eats thereof forthwith attains
Wisdom without their leave? and wherein lies	725
The offence, that Man should thus attain to know?
What can your knowledge hurt him, or this Tree
Impart against his will, if all be his?
Or is it envy? and can envy dwell
In Heavenly breasts? These, these and many more	730
Causes import your need of this fair Fruit.
Goddess humane, reach, then, and freely taste!”
He ended; and his words, replete with guile,
Into her heart too easy entrance won.
Fixed on the Fruit she gazed, which to behold	735
Might tempt alone; and in her ears the sound
Yet rung of his persuasive words, impregned
With reason, to her seeming, and with truth.
Meanwhile the hour of noon drew on, and waked
An eager appetite, raised by the smell	740
So savoury of that Fruit, which with desire,
Inclinable now grown to touch or taste,
Solicited her longing eye; yet first,
Pausing a while, thus to herself she mused:—
“Great are thy virtues, doubtless, best of Fruits,	745
Though kept from Man, and worthy to be admired,
Whose taste, too long forborne, at first assay
Gave elocution to the mute, and taught
The tongue not made for speech to speak thy praise.
Thy praise he also who forbids thy use	750
Conceals not from us, naming thee the Tree
Of Knowledge, knowledge both of Good and Evil;
Forbids us then to taste. But his forbidding
Commends thee more, while it infers the good
By thee communicated, and our want;	755
For good unknown sure is not bad, or, had
And yet unknown, is as not had at all.
In plain, then, what forbids he but to know?
Forbids us good, forbids us to be wise!
Such prohibitions bind not. But, if Death	760
Bind us with after-bands, what profits then
Our inward freedom? In the day we eat
Of this fair Fruit, our doom is we shall die!
How dies the Serpent? He hath eaten, and lives,
And knows, and speaks, and reasons, and discerns,	765
Irrational till then. For us alone
Was death invented? or to us denied
This intellectual food, for beasts reserved?
For beasts it seems; yet that one beast which first
Hath tasted envies not, but brings with joy	770
The good befallen him, author unsuspect,
Friendly to Man, far from deceit or guile.
What fear I, then? rather, what know to fear
Under this ignorance of Good and Evil,
Of God or Death, of law or penalty?	775
Here grows the cure of all, this fruit divine,
Fair to the eye, inviting to the taste,
Of virtue to make wise. What hinders, then,
To reach, and feed at once both body and mind?”
So saying, her rash hand in evil hour	780
Forth-reaching to the Fruit, she plucked, she eat.
Earth felt the wound, and Nature from her seat,
Sighing through all her works, gave signs of woe
That all was lost.

DOLMIO DAY

Those students who will be presenting the advert for Dolmio sauces, and the others who attend the course that day, may have some problems in deciphering the poor photocopy. Here is the copy of the advert, typed out more clearly.

-----------------------oooooooooooo-------------------

Please study, and if possible print off, the following two adverts.

ADVERT 1 - BUPA

The first was usually given in colour but I do not have the original. It is followed by a picture from another advert from the same series which shows you the kind of primal colours used: the sun was a yellow ball; the ground was bright green; the ball on the swing was orange (perhaps) and the ball with glasses was blue.  BUPA is a private health insurance company.

ADVERT 2 - TRAILFINDERS

(just to provide an idea of the colour of the original advert)